Marketing automation takes care of details so you can focus on the stuff you love.
What Is Marketing Automation?
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize ROI.
The customer journey does not consist of just a single touchpoint.
Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance.